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The University of Texas at Arlington
Vol LXXXVII - July 2004
Graduate Catalog 2004-2006
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     Note: This Catalog is superseded by the 2005-2006 Catalog.

Department of Marketing

department web page: www2.uta.edu/marketing/
department contact: www2.uta.edu/marketing/contact_us.htm
graduate web page: www2.uta.edu/msmr
graduate contact:


Carl McDaniel
234 Business

College of Business Administration Overview
Admissions | Fellowships and Scholarships | Degree Requirements | Marketing Research Internship | Courses: MARK

Areas of Study and Degrees

Marketing Research


Business Administration

M.B.A., Ph.D.

(See Program in Business Administration)

Master's Degree Plans


Ph.D. Advisor

James Munch
225 Business, 817.272.2279

MSMR Director

John Bassler
202 Business, 817.272.2340
Toll Free: 866-296-3256

Graduate Faculty


Dickinson, McDaniel, Munch

Associate Professor


Assistant Professors

Jaramillo, Kleiser, Luo

Objective: M.S. Program

The objective of the Master of Science in Marketing Research is to prepare qualified students for careers as managers in marketing research, marketing planning, product/brand management, and related fields. Students are exposed to a range of coursework related to the theory and practice of marketing research. In addition, courses in information systems and management science focus on the latest theory and practice in those areas relevant to marketing research. Students are required to participate in an internship program.


The Master of Science degree in Marketing Research is accredited by the AACSB–The International Association for Management Education.


Admission to the M.S. in Marketing Research (MSMR) program is based upon the completion of the general admission requirements of the Graduate School. For MSMR program admission a score on the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE) and record of undergraduate (and post-graduate, if applicable) academic performance are required. Students for whom English is not their native language must achieve a satisfactory TOEFL score (specified below). International applicants who score below minimum acceptable levels on the verbal portion of entrance examinations may be admitted under the condition that they pass an English proficiency exam or complete U.T. Arlington's Graduate English Skills Program prior to beginning graduate coursework.

Applicants are encouraged to submit with their application a resume that highlights career objectives, professional and personal accomplishments, computer expertise, and leadership experience. Applicants with two to five years of experience are preferred, though postgraduate work experience is not a requirement for admission. A standardized test score (GMAT or GRE) will not be used as the sole criterion for approving or denying an applicant's admission to the MSMR program.

Unconditional Admission

A decision to admit unconditionally is made based on the totality of information listed below, and not on any single factor alone.

  1. Undergraduate degree: the applicant holds at least a bachelor's degree from an accredited U.S. college or university, in any discipline, or, for applicants who do not hold a bachelor's degree from an accredited U.S. college or university, a degree equivalent to a U.S. bachelor's degree, as judged by the UTA Graduate School;
  2. Grade-point average (GPA): a GPA of at least 3.1 on a 4.0 scale, as calculated by the Graduate School, in the last 60 semester-hours of college or university study;
  3. Graduate admission test score: a score of at least 580 on the Graduate Management Admission Test (GMAT), with both verbal and quantitative scores at the 50th percentile or better, or equivalent or better scores on the Graduate Record Exam (GRE);
  4. TOEFL score: for students who do not hold a degree from an accredited U.S. college or university, a score on the Test of English as a Foreign Language of at least 230 (computer-based) or 570 (paper);
  5. Recommendations: favorable letters of recommendation from three persons qualified to judge the applicant's potential for graduate study and work in marketing research who are not friends or relatives;
  6. Commitment to the profession: the applicant shows, by a combination of work experience, prior study, and a written statement of purpose, a suitability for and a commitment to pursue a career in marketing research.

Denial of Admission

Admission may be denied if the applicant is so far below expectations on any combination of the criteria listed above as to indicate that he or she would not be able to perform at an acceptable level in the MSMR program.

Probationary Admission

An applicant who fails to meet one or more of the criteria above, but who shows promise based on the other criteria, may be admitted for one semester under the condition that he or she perform well in the program and remove the deficiency within that semester.

Provisional Admission

An applicant may be admitted provisionally if he or she appears to meet the requirements for unconditional admission but the official documentation is lacking for one or more requirements. Such documentation must be provided within the first semester of study in the program.

Fellowships and Scholarships

1. Fellowships: Graduate fellowships may be offered to outstanding applicants, using funds provided through the College of Business Administration, based on the unconditional admission criteria listed above. Nominations by director.

2. MSMR scholarships: Funds provided by the member firms on the MSMR Advisory Board support the award of $1,000 competitive scholarships to students admitted to the MSMR program. The criteria for receipt of these scholarships are the following:

Eligibility for MSMR Scholarships

New Students
Continuing Students

Selection Criteria

New Students

Quantification Procedures

Continuing Students

Scholarship Amount

Application Deadline

Scholarship Administration

Priority of Awards

  1. Continuing students, who meet criteria, registered for the fall semester.
  2. New students, who meet criteria, entering the program in the fall semester.
  3. New students, who meet criteria, entering the program in the spring semester.

Degree Requirements

The program is designed primarily for students who have earned a Bachelor of Business Administration (BBA) degree (or equivalent). For this student, the program consists of a minimum of 37 semester hours. Students who do not have a BBA may have to take additional foundation coursework (up to 27 semester hours) to acquire sufficient general business knowledge for effective performance as a marketing research professional. Foundation courses may be waived if equivalent coursework has been completed with a grade of B or better.

The minimum advanced program of 37 semester hours contains 30 hours of marketing courses plus six hours of actual marketing research field work and the 1-hour Professional Development Seminar. The required curriculum is as follows:

  1. Foundation Courses (27 semester hours)
    • BUSA 5303 Quantitative Analysis for Business
    • INSY 5310 Introduction to Computers
    • ACCT 5301 Accounting Analysis I (Financial)
    • ACCT 5302 Accounting Analysis II (Managerial)
    • ECON 5311 Economic Analysis II (Micro & Macro)
    • MANA 5312 Management
    • FINA 5311 Business Financial Management
    • BUSA 5325 Advanced Statistical Methods
  2. Advanced Courses (37 semester hours)
    • MARK 5323 Buyer Behavior and Creative Problem Solving
    • MARK 5327 Research for Marketing Decisions
    • MARK 5328 Product Management
    • MARK 5336 Advanced Research Analysis
    • MARK 5337 Marketing Information Management
    • MARK 5338 Qualitative Research
    • MARK 5139 Professional Development Seminar
    • MARK 5340 Marketing Strategy
    • MARK 5399 Advanced Topics in Marketing Research
    • MARK 5396 Marketing Research Internship I
    • MARK 5397 Marketing Research Internship II
    • MARK 6305 Marketing Models I
    • BUSA 5375 Advanced Business Communication Theory and Practice

Marketing Research Internship

The Marketing Research Internship (MARK 5396 and MARK 5397) comprises 24 weeks of paid, full-time work experience in either a marketing research company or a corporate marketing research department. Sponsoring companies will be approved by the marketing research program advisor. During the internship, the student will have primary responsibility for at least one marketing research study. At the completion of the internship, the student will present a paper to the graduate faculty summarizing his or her internship experiences and the results of the research study. In special situations, and with the approval of the program advisor, a one-year, part-time internship may be substituted for the full-time internship.

The grade of R (research in progress) is a permanent grade; completing course requirements in a later semester cannot change it. To receive credit for an R-graded course, the student must continue to enroll in the course until a passing grade is received.

An incomplete grade (the grade of X) cannot be given in a course that is graded R, nor can the grade of R be given in a course that is graded X. To receive credit for a course in which the student earned an X, the student must complete the course requirements. Enrolling again in the course in which an X was earned cannot change a grade of X. At the discretion of the instructor, a final grade can be assigned through a change of grade form.

Three-hour thesis courses and three- and six-hour dissertation courses are graded R/F/W only (except social work thesis courses). The grade of P (required for degree completion for students enrolled in thesis or dissertation programs) can be earned only in six- or nine-hour thesis courses and nine-hour dissertation courses. In the course listings below, R-graded courses are designated either "Graded P/F/R" or "Graded R." Occasionally, the valid grades for a course change. Students should consult the appropriate Graduate Advisor or instructor for valid grade information for particular courses. (See also the sections titled "R" Grade, Credit for Research, Internship, Thesis or Dissertation Courses and Incomplete Grade in this catalog.)

Courses in Marketing (MARK)

Course fee information is published in the online Student Schedule of Classes. Please refer to www.uta.edu/schedule for a detailed listing of specific course fees.

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