UTA home page The University of Texas at Arlington Graduate Catalog 2005-2006
Graduate Catalog 2005-2006
     Note: This Catalog was published in July 2005 and supersedes the 2004-2006 Catalog.      
Search Catalog 

Link to UTA home

Department of Communication

department web page: www.uta.edu/communication/
department contact: comm@uta.edu
graduate web page: www.uta.edu/communication/ma_requirements.html
graduate contact: christie@uta.edu

Chair

Charla Markham-Shaw
118 Fine Arts
817.272.2163

Courses: COMM, SPCH, JOUR

Areas of Study and Degrees

Communication
M.A.

Master's Degree Plans

Thesis and Non-Thesis

Graduate Advisor

Ivana Segvic
331 Fine Arts, 817.272.1247
segvic@uta.edu

Graduate Faculty

Professors

Andresen, McCallum

Associate Professor

Ingram, Markham Shaw, White

Assistant Professors

Cereijo, Christie, Clark, Jang, Schrodt, Segvic, Witt, Zwarun

Objective

The Master of Arts in Communication is designed to provide a means of career enhancement for media and organizational professionals. The program includes the areas of Communication Studies and Media Management and is designed to meet the educational needs of recent undergraduates, media professionals who need more specialized training for career advancement into media management, and organizational professionals who need to extend their knowledge of communication processes at the interpersonal, organizational, and mass media levels. The program is designed to be flexible so that specific needs and goals of students may be supported. All students complete foundation courses in communication theory and research methods, and work with the Graduate Advisor to select courses in communication, marketing, and political science and other approved disciplines that support their goals. Specifically, the program's curriculum incorporates communication principles with the technology required in business and industry today and emphasizes the integrated nature of the communication discipline.

The program offers specialized education in the management of media resources, the changing role of the media in an information society, and a theoretical and ethical framework for considering the impact of the media upon society.

Organizational professionals can focus on working with both external and internal constituencies and communication processes of management, training and development, and human resources.

Admission Standards

Prospective students must apply for admission through, and supply all information required by, the Graduate School. In addition, the following information will be considered in determining admission status into the program: undergraduate GPA, GRE scores, letters of recommendation and an essay. All criteria are considered together; no single factor will eliminate a prospective student from consideration.

The following table outlines specific requirements for unconditional and probationary admission.

Graduate Admission Standards

Admission Criteria
Unconditional
Probationary
GPA on last 60 hours of Undergraduate Program
(as calculated by Graduate School of UTA)
3.3
 
3.0 [1]
 
2.8-2.99
 
GRE
Evaluated
Evaluated
Evaluated
3 letters of recommendation
Evaluated
Evaluated
Evaluated
Essay
Evaluated
Evaluated
Evaluated

 

Administration

[1] Minimum undergraduate GPA requirement for unconditional admission is a 3.0 on a 4.0 scale.

Students not meeting unconditional criteria will be reviewed by a committee of Chair of the Department of Communication, Graduate Advisor, and Graduate Program Committee. The committee will review the following: a minimum undergraduate GPA of 2.8 (in last 60 hours of undergraduate work); GRE scores (verbal, analytical and quantitative); letters of recommendation; and essay. An applicant who performs successfully on a majority of these criteria will be admitted on probation. The committee will make a final admission decision and document that decision for the student record.

Unconditional Admission

Criteria for unconditional admission status are designated in the previous table.

Probationary Admission

Criteria for probationary admission status are designated in the previous table. When on probation, students can make no grade lower than a 3.0 in their first 12 semester hours of graduate coursework.

Provisional Admission

An applicant unable to supply all required documentation prior to the admission deadline but who otherwise appears to meet admission requirements.

Deferred Status

Deferred decision is granted when a file is incomplete or when a denied decision is not appropriate.

Denial of Admission

An applicant will be denied admission if he or she has less than satisfactory performance on a majority of admission criteria listed in the previous table.

Fellowship Criteria

Fellowship selection will be based on the highest GPA in the last 60 hours of the bachelor's degree program. Candidates for fellowships must meet the following criteria:

  1. New students coming to U.T. Arlington in the Fall of each semester.
  2. Have a GPA of at least 3.0 in their last 60 hours of their bachelor's degree program.
  3. Minimum 3.0 GPA in graduate credit hours.
  4. Enrolled in a minimum of 6 semester hours in the long semesters.

Degree Requirements

The Master of Arts in Communication degree offers both thesis and non-thesis/coursework options. The thesis option will require 30 hours that will include 24 credit hours of coursework and a 6-credit-hour thesis. The non-thesis option will require 36 hours that will include 33 credit hours of coursework and a 3-credit-hour project. A final comprehensive examination will be required of students in both options.

Courses required of all students in the proposed program:

COMM 5300 Communication Theory 3
COMM 5305 Communication Research 3
____
Total 6

Courses freely elected by students:

Thesis Option: Select at least 9 hours from the following communication electives.

Non-Thesis/Coursework Option: Select at least 21 hours from the following communication electives.

COMM 5192, 5292, 5392 Seminar
COMM 5310 Persuasion
COMM 5316 Corporate Communication Strategies
COMM 5320 Visual Communication
COMM 5321 Internet Marketing Communication
COMM 5323 Advanced Web Site Communication
COMM 5332 Professional and Technical Communication
COMM 5335 Intercultural/International Communication
COMM 5341 Media Management
COMM 5345 Communication Campaigns

 

Up to 9 hours may be from the following or other approved courses outside the department.

MARK 5311 Marketing
MARK 5320 Buyer Behavior
MARK 5326 Integrated Marketing Communication
MARK 5327 Research for Marketing Communication
MARK 5329 Sales and Sales Management
MARK 5340 Marketing Strategy
POLS 5315 American Political Institutions
POLS 5350 Topics in Political Behavior and Processes

Thesis Option. (30 semester hours total) 24 semester credit hours of coursework and a thesis, for which 6 semester hours are given. The final comprehensive examination will consist of an oral defense of the thesis and an oral exam.

Non-Thesis Option. (36 semester hours total) 33 semester credit hours of coursework and a project for which 3 semester credit hours are given. The final comprehensive examination will consist of a written and/or oral exam covering the coursework and project.


The grade of R (research in progress) is a permanent grade; completing course requirements in a later semester cannot change it. To receive credit for an R-graded course, the student must continue to enroll in the course until a passing grade is received.

An incomplete grade (the grade of X) cannot be given in a course that is graded R, nor can the grade of R be given in a course that is graded X. To receive credit for a course in which the student earned an X, the student must complete the course requirements. Enrolling again in the course in which an X was earned cannot change a grade of X. At the discretion of the instructor, a final grade can be assigned through a change of grade form.

Three-hour thesis courses and three- and six-hour dissertation courses are graded R/F/W only (except social work thesis courses). The grade of P (required for degree completion for students enrolled in thesis or dissertation programs) can be earned only in six- or nine-hour thesis courses and nine-hour dissertation courses. In the course listings below, R-graded courses are designated either "Graded P/F/R" or "Graded R." Occasionally, the valid grades for a course change. Students should consult the appropriate Graduate Advisor or instructor for valid grade information for particular courses. (See also the sections titled "R" Grade, Credit for Research, Internship, Thesis or Dissertation Courses and Incomplete Grade in this catalog.)

Courses in Communication (COMM)

COMM 5192. SEMINAR (1 to 3 hours). Special topics. Topic varies from semester to semester. May be repeated when topic changes

COMM 5292. SEMINAR (1 to 3 hours). Special topics. Topic varies from semester to semester. May be repeated when topic changes

COMM 5300. COMMUNICATION THEORY (3-0)
Advanced study of communication theories: interpersonal, organizational, mass media and intercultural

COMM 5301. SUPERVISED TEACHING (3-0)
Application of theory to the practices of teaching college courses in communication. Students will handle all aspects of the classroom including lecturing, conducting class discussions, issuing assignments, grading and assigning grades under the supervision of the course director. No unit credit will be allowed toward advanced degree

COMM 5305. COMMUNICATION RESEARCH (3-0)
Study and application of communication research, design and methodology

COMM 5310. PERSUASION (3-0)
A comparison of traditional with contemporary behavioral science theories of persuasive discourse and their supporting research

COMM 5316. CORPORATE COMMUNICATION (3-0)
Examines organizational communication strategies with special emphasis on how communication affects corporate constituencies. Corporate image and identity are linked to corporate advertising, press releases, financial communication, internal communication and crisis communication

COMM 5320. VISUAL COMMUNICATION (3-0)
Theory of visual communication in technical communication. Practice includes conceptualization, development and production

COMM 5321. INTERNET MARKETING COMMUNICATION (3-0)
Study of the use of information technology to optimize advertising, promotion, public relations and sales functions. Examines an infrastructure of the Internet and how it affects information retrieval, Web design, Web site management and Web site security. Discusses research strategies, usage trends and social implications

COMM 5323. ADVANCED WEB SITE COMMUNICATION (3-0)
Advanced study of mass media and organizational Web site information architecture, design, aesthetics, and Web site management; communication theory as applied to operational Web sites for profit and non-profit organizations

COMM 5332. PROFESSIONAL AND TECHNICAL COMMUNICATION (3-0)
Theory and practice in written and oral presentations with an emphasis on business and technical professions

COMM 5335. INTERCULTURAL/INTERNATIONAL COMMUNICATION (3-0)
Examination of verbal and nonverbal barriers to effective intercultural and international communication such as ethnocentrism, stereotyping, prejudice, racism, proxemics, kinesics, haptics and chronemics. Developing effective communication in intercultural and international contexts

COMM 5341. MEDIA MANAGEMENT (3-0)
Study of media policy and regulation; media, cultural, and management theories; media economics; accounting and finance; business strategy, management and marketing

COMM 5345. COMMUNICATION CAMPAIGNS (3-0)
Advanced study of communication theories and research with the goal of developing strategic communication plans, including the selection of the appropriate vehicles and creative tactics. Team project required

COMM 5392. SEMINAR (1 to 3 hours). Special topics. Topic varies from semester to semester. May be repeated when topic changes

COMM 5394. PROJECT (3-0)
Student execution of a research project intended for a professional audience, or a professional media project intended for publication or distribution to a general or targeted audience.
Prerequisite: satisfactory completion of comprehensive examination and consent of project advisor.

COMM 5398. THESIS (3-0)
Student execution of a research project on a subject of primarily theoretical interest, intended for an academic audience.
Prerequisite: satisfactory completion of comprehensive examination and consent of thesis advisor.

Courses in Speech (SPCH)

SPCH 5310. PERSUASION (3-0)
A comparison of traditional with contemporary behavioral science theories of persuasive discourse and their supporting research.

SPCH 5320. AMERICAN PUBLIC ADDRESS (3-0)
Examination of significant public discourse throughout American history considering its intellectual merit and cultural influence on American life and character.

SPCH 5330. FREEDOM OF EXPRESSION (3-0)
Reading and analysis of legal, philosophical, and rhetorical works concerned with the First Amendment, especially as applied to communication in the 20th Century.

Courses in Journalism (JOUR)

JOUR 5341. MEDIA ANALYSIS OF URBAN INDICATORS (3-0)
Analysis of media information systems for reporting social, economic, demographic, political trends in urban environment; precision reporting through use of statistical indicators, survey methodology.

Top^

2006 The University of Texas at Arlington