Marketing

College of Business

 

Chair J Fernando Jaramillo

 

Web www2.uta.edu/marketing/

Phone 817.272.2876

Fax 817.272.2854

 

234 Business Building

Degrees / Certificates

Master’s Degrees

Marketing Research, M.S.

Doctoral Degrees

Marketing (Business Administration), Ph.D.

Graduate Faculty

Assistant Professor and Graduate Advisor of Marketing Department Ph.D. Program

Ritesh Saini, Graduate Advisor:

Management (Business Administration), Ph.D.

Professor

Lawrence Chonko

Xueming Luo

Associate Professor

Elten Briggs

Traci Freling

Douglas Grisaffe

Assistant Professor

Narayanan Janakiraman

J Fernando Jaramillo, Graduate Advisor:

Marketing (Business Administration), Ph.D.

Adwait Khare

Zhiyong Yang

Clinical Professor

Robert Rogers, Graduate Advisor:

Marketing Research, M.S.

Associate Clinical Professor

Gary Lacefield

Assistant Clinical Professor

Michael Richarme

Department Information

Courses

Objective: M.S. Program

Accreditation

Admissions

Assistantships

Scholarships

Degree Requirements

Marketing Research Internship

Objective: M.S. Program

The objective of the Master of Science in Marketing Research is to prepare students for successful careers in marketing research, marketing planning, product or brand management, and related fields. The program is project oriented; many of the required advanced courses conduct client projects as a part of the course requirements. The projects are team-based; class members work in teams to accomplish project objectives.

Accreditation

The Master of Science in Marketing Research degree is accredited by the AACSB International - The Association to Advance Collegiate Schools of Business.

Admissions

Admission to the Master of Science in Marketing Research program is based on completion of the general admission requirements of the Graduate School. For MSMR program admission a score on the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE) and the official record of undergraduate (and post-graduate, if applicable) are required. The GMAT is preferred.

Applicants for whom English is not their native language must also present official results of the Test of English as a Foreign Language (TOEFL), TOEFL iBT, Test of Spoken English (TSE) or International English Language Testing System (IELTS). The MSMR program's objective is to have all applicants qualified to be either Graduate Teaching Assistants (GTA) or Graduate Research Assistants. (GRA).

A standardized test score (GMAT or GRE) will not be used as the sole criterion for determining an applicant's admission to the MSMR program. The admission decision is made based on the totality of information listed below:

  1. An undergraduate grade point average (GPA) greater than 3.25 on a 4-point scale (as calculated by the Graduate School) is indicative of an applicant who is likely to be successful in the program. The GPA calculated by the Graduate School is based on the last 60 hours of the undergraduate program. A graduate GPA is used when it is 3.0 or above and based on at least 24 hours.
  2. Either the GMAT or the GRE will be considered for the admission decision. On both the GMAT and GRE, both quantitative and verbal component percentiles above the 50th percentile are indicative of an applicant who can be successful in the program. A GMAT combined score of 580 or above is indicative of an applicant who is likely to be successful in the program. There is no commonly accepted conversion from GRE to GMAT for combined scores. The algorithm provided by the Educational Testing Service (ETS) is used to estimate the likely GMAT combined score for student who have submitted GRE score to be considered for admission. The midpoint of the confidence interval is assumed to be an estimator for a likely GMAT combined score. The results from 1 and 2 above are combined to create an index. The index is created by multiplying the GPA by 200 and adding the GMAT combined score (or the estimate based on GRE scores.) An index score of 1200 or greater is indicative of an applicant who is likely to be successful in the program.
  3. International applicants must submit official scores of measures designed to demonstrate English language proficiency. English language proficiency is indicative of an applicant who is likely to be successful in the program. The MSMR program's objective is to have all students qualified to be able to perform as Graduate Teaching Assistants and/or Graduate Research Assistants. The MSMR program requires a minimum of 550 on the paper-based TOEFL, a score of at least 213 on the computer-based TOEFL, a minimum score of 40 on the TSE, a minimum score of 6.5 on the IELTS, or a minimum TOEFL iBT total score of 79 with section scores of at least 22 for the writing section, 23 for the speaking section, 20 for the reading section, and 16 for the listening section. International students who do not meet program requirements may be asked to provide additional information to demonstrate English language proficiency.
  4. Grades in specific undergraduate business and non-business courses (math, accounting, economics, statistics, for example).
  5. Educational objectives and passion for marketing research, as well as quality of written expression of the 200 word application essay or the personal statement.
  6. Letters of recommendation from three persons familiar with the applicant's work ethic as evidenced in academic background or work experience.
  7. A personal interview in person or by telephone.
  8. General and specific program accreditation status of degree-granting institution.
  9. Professional work experience.
  10. Professional certification or licensure.

Unconditional Admission

To be considered for Unconditional Admission, the applicant's index score should be 1200 or higher, and items 3 through 10 above should be indicative of strong potential to be successful in this program.

Probationary Admission

For an applicant with an index score below 1200, probationary admission may be available when items of 1 through 10 above strongly indicate potential for successful academic performance as an MSMR student. When GMAT Verbal or Quantitative percentiles are below the 50th percentile, probationary admission may be available. For applicants submitting the GRE as part of the application for admission, when GRE verbal or Quantitative percentiles are below the 50th percentile, probationary admission may be available. Students admitted on probationary status for low verbal or quantitative percentiles must satisfactorily complete one or more English and/or math courses in the first two semesters as specified by the Graduate Advisor. Students who are admitted on probation must meet the conditions specified, such as no grade less than 'B' for the first 12 hours of graduate study and any required undergraduate course.

Provisional Admission

A provisional decision to admit an applicant may be granted when the applicant meets the criteria for unconditional or probationary admission but one or more applicant credentials are missing from the applicant file.

Admission Denial

If an applicant's record does not provide sufficient evidence of likelihood of being successful in the program following careful review of all available information, admission will be denied.

Assistantships

Graduate Teaching Assistantships may be offered to students who have been accepted in the program. The Marketing Department will request and evaluate the applications and make the selection of applicants for the positions based on departmental needs and university requirements. Graduate Research Assistantships may be offered on an as needed basis. When GRA positions are available, the Marketing faculty involved in the project will solicit applications from students who have been admitted to the program. The applicants will be evaluated by the appropriate faculty.

Scholarships

Students who have been accepted into the program are encouraged to pursue scholarship opportunities within the College of Business and the university.

Scholarship funds from the member firms of the MSMR Advisory Board and the MSMR Alumni Association may be available to support students who have been accepted into the program and are enrolled full-time and in good standing with the University.

Students are advised that scholarship opportunities are available. A faculty committee and, if appropriate, MSMR alumni select recipients based on a rank ordering of eligible students.

Degree Requirements

The program is designed primarily for students who have earned a Bachelor of Business Administration (BBA or equivalent). For those students, the program consists of the 36 semester hours of Advanced Courses.

Students with degrees other than BBA are required to take up to 21 Hours of Foundation courses required by the College of Business. Foundation courses may be waived if equivalent coursework has been completed with a grade of B or better within the previous 5 years.

Students are encouraged to complete deficiency requirements prior to admission or at the beginning of their studies. College courses in business math (including probability and set theory, linear equations, matrix algebra, compound interest, annuities, and differential and integral calculus), business statistics, and computers (including general topics, spreadsheets and word processing and electronic communications) may be taken prior to entry into the program.

  1. Foundation Courses (21 semester hours)
    • ACCT 5301 Accounting Analysis l (Financial Accounting)
    • ACCT 5302 Accounting Analysis ll (Managerial Accounting)
    • ECON 5311 Economic Analysis ll (Micro & Macro)
    • MARK 5311 Marketing
    • MANA 5312 Management
    • FINA 5311 Business Financial Management
    • BSTAT 5325 Advanced Statistical Methods
  2. Advanced Courses (36 semester hours)
    • MARK 5320 Buyer Behavior
    • MARK 5327 Research for Marketing Decisions
    • MARK 5328 Product Management
    • MARK 5337 Marketing Information Management
    • MARK 5338 Qualitative Research
    • MARK 5340 Marketing Strategy
    • MARK 5343 Advanced Research Analysis l
    • MARK 5344 Advanced Research Analysis ll
    • MARK 5396 Marketing Research Internship l
    • MARK 5397 Marketing Research Internship ll
    • MARK 6305 Marketing Models l

Marketing Research Internship

The Marketing Research Internships (MARK 5396 and MARK 5397) represent an integrative component of the MSMR program. MSMR students are responsible for developing the relationships necessary to secure an internship offer. The internship opportunities developed by the students require approval by the Marketing Department.

The internships each consist of a minimum of 240 hours (12 weeks half-time); the typical internship parallels the start and end of a semester (spring, summer and fall) but internship opportunities may require a more lengthy commitment on the part of the student.

The MSMR intern must be working on marketing research projects; they must have some managerial input into the project; and they must be supervised by someone with a background in marketing research.

Please Note:

The grade of R (research in progress) is a permanent grade; completing course requirements in a later semester cannot change it. To receive credit for an R-graded course, the student must continue to enroll in the course until a passing grade is received.

An incomplete grade (the grade of I) cannot be given in a course that is graded R, nor can the grade of R be given in a course that is graded I. To receive credit for a course in which the student earned an I, the student must complete the course requirements. Enrolling again in the course in which an I was earned cannot change a grade of I. At the discretion of the instructor, a final grade can be assigned through a change of grade form.

Three-hour thesis courses and three- and six-hour dissertation courses are graded R/F/W only (except social work thesis courses.) The grade of P (required for degree completion for students enrolled in thesis or dissertation programs) can be earned only in six- or nine-hour dissertation courses and nine-hour thesis courses. In the course listings below, R-graded courses are designated either “Graded P/F/R” or “Graded R.” Occasionally, the valid grades for a course change. Students should consult the appropriate graduate advisor or instructor for valid grade information for particular courses. (See also the sections titled “R” Grade, Credit for Research, Internship, Thesis or Dissertation Courses and Incomplete Grade in this catalog.)

Courses (MARK)

MARK5139 – PROFESSIONAL DEVELOPMENT SEMINAR

1 Lecture Hour  ·  0 Lab Hours

This course exposes Master of Science in Marketing Research students to the wide variety of career opportunities available within the marketing research industry. It provides students with information, awareness, tactics and practice in conducting a professional employment search and a professional interview, as well as handling offer negotiations. It should be taken in the final year of course work. (Graded on a Pass/Fail basis).

 

MARK5142 – ADVANCED TOPICS IN MARKETING RESEARCH

1 Lecture Hour  ·  0 Lab Hours

Presentation and analysis of cutting edge topics in marketing research.

 

MARK5182 – INDEPENDENT STUDIES IN MARKETING

1 Lecture Hour  ·  0 Lab Hours

Extensive analysis of a marketing topic.

 

MARK5199 – GRADUATE MARKETING INTERNSHIP

1 Lecture Hour  ·  0 Lab Hours

Practical training in marketing. Analysis of theory applied to real life situations. Course counts as an elective and has a pass/fail grade. No credit will be given for previous experience or activities. Prerequisite: Minimum nine graduate semester hours completed.

 

MARK5282 – INDEPENDENT STUDIES IN MARKETING

2 Lecture Hours  ·  0 Lab Hours

Extensive analysis of a marketing topic.

 

MARK5299 – GRADUATE MARKETING INTERNSHIP

2 Lecture Hours  ·  0 Lab Hours

Practical training in marketing. Analysis of theory applied to real life situations. Course counts as an elective and has a pass/fail grade. No credit will be given for previous experience or activities. Prerequisite: Minimum nine graduate semester hours completed.

 

MARK5311 – MARKETING

3 Lecture Hours  ·  0 Lab Hours

Survey of activities involved in marketing. Emphasis is on developing a managerial point of view in planning and evaluating marketing decisions of the firm. Analyzes decisions with respect to products, price, channel, and promotional variables and considers questions relating to cost efficiency, demand, social responsibility and regulations.

 

MARK5320 – BUYER BEHAVIOR

3 Lecture Hours  ·  0 Lab Hours

Marketing begins and ends with the customer. This course introduces students to the study of consumer behavior. It is taught from the perspective of a marketing consultant who requires knowledge of consumer behavior in order to create, implement, and evaluate effective marketing strategies for clients. The course examines many concepts and theories from the behavioral sciences and analyzes their value in crafting marketing strategies. The course combines lecture and discussion of research based literature, both of which are aimed at providing an in-depth understanding of customer marketplace behavior with a focus on application to consumption and marketing decision making situations. Prerequisite: MARK 5311.

 

MARK5326 – INTEGRATED MARKETING COMMUNICATION

3 Lecture Hours  ·  0 Lab Hours

A managerial approach to coordinating all promotional activities, including direct marketing, advertising, sales promotion, personal selling, public relations, publicity and packaging to produce a unified market-focused message. Message development, placement and timing are examined within the context of the role each type of promotion plays in marketing strategy development. Additional topics examined include media definition and analysis, the communication process, legal and ethical considerations, and budgeting. Prerequisite: MARK 5311.

 

MARK5327 – RESEARCH FOR MARKETING DECISIONS

3 Lecture Hours  ·  0 Lab Hours

Overview of information needs of the marketing decision-maker. Emphasis on methods and techniques that may be employed for the collection and analysis of primary data. Major topics include design of research projects, generating primary data, questionnaire design, samplings for survey research, experimental design, controlling data collection, and data analysis. Prerequisites: MARK 5311 and STAT 5301.

 

MARK5328 – PRODUCT MANAGEMENT

3 Lecture Hours  ·  0 Lab Hours

Management of the firm's product or service offerings. Topics include new product development, new product screening, evaluation of existing products, product line and mix analysis, product abandonment decisions, the brand manager's role, the new product planning department, and others. Emphasis on the development of meaningful criteria for decision-making in the product area and on the development of information systems to suggest, screen, and monitor products. Prerequisite: MARK 5327.

 

MARK5329 – SALES AND SALES MANAGEMENT

3 Lecture Hours  ·  0 Lab Hours

Examines the skills required for successful personal selling and sales management in today's world, with emphasis on industrial markets. Discusses the links between business trends and the resulting need for new approaches to the sales management challenges of planning, implementing, and evaluating a sales program. Special topics include the strategic importance of the sales force, customer/supplier partnering, multi-function collaboration, technology's role in altering traditional customer-access channels, the organization of the sales function for profitability vs. revenue, and the development of effective major account strategies.

 

MARK5330 – SERVICES MARKETING MANAGEMENT

3 Lecture Hours  ·  0 Lab Hours

Examines conceptual frameworks and management practices particularly relevant to organizations in service industries, including health care, education, financial services, retailing, non-profit organizations, and others in which the core product is a service instead of a good. The course examines many concepts and theories from the service marketing industry and analyzes their value in crafting marketing strategies. Emphasis is on problem solving unique to these types of organizations. Prerequisite: MARK 5311.

 

MARK5331 – INTERNATIONAL MARKETING

3 Lecture Hours  ·  0 Lab Hours

Management of marketing in international business. Includes marketing research, pricing, promotion, and distribution in the international environment. Examines marketing problems arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries). Prerequisite: MARK 5311.

 

MARK5332 – BUSINESS-TO-BUSINESS MARKETING

3 Lecture Hours  ·  0 Lab Hours

Marketing strategies for businesses targeting other businesses. Included are frameworks for analysis of marketing opportunities. Business-to-business e-commerce is examined. Prerequisite: MARK 5311.

 

MARK5334 – STRATEGIC INTERNET MARKETING

3 Lecture Hours  ·  0 Lab Hours

Through theoretical investigation, brainstorming, and case analysis, students develop the skills and strategies that are necessary for effective marketing via electronic media. With particular emphasis on Internet-based media, topics include developing an online corporate identity, online market research, interactive and database Web site strategies, creating and maintaining Web site content, proactive marketing tactics, analysis of Web site statistics, measuring online marketing results, and development of a strategic Internet marketing plan. Prerequisite: MARK 5311.

 

MARK5335 – RETAILING, FRANCHISING, AND ENTREPRENEURSHIP

3 Lecture Hours  ·  0 Lab Hours

Course offers exposure to elements of retail management, franchising, and entrepreneurship, including planning, promotion, pricing, and merchandising. Prerequisite: MARK 5311.

 

MARK5337 – MARKETING INFORMATION MANAGEMENT

3 Lecture Hours  ·  0 Lab Hours

Course focuses on various types of marketing data bases and computer-based research systems designed for the collection, storage, usage, and reporting of disaggregated data. Topics include single-source data, geodemographics, and micro-merchandising systems. Case studies and data analysis projects are utilized. Prerequisite: MARK 5327.

 

MARK5338 – QUALITATIVE RESEARCH

3 Lecture Hours  ·  0 Lab Hours

Examines the nature of qualitative research and its growing value to the marketing research community. The role of focus group interviewing, types of focus groups and their conduct are extensively explored. Other topics include depth interviewing, projective techniques, observational research, the delphi method, environmental forecasting and futuring. Prerequisite: MARK 5327.

 

MARK5340 – MARKETING STRATEGY

3 Lecture Hours  ·  0 Lab Hours

A case course designed to give the student an opportunity to utilize the managerial and analytical tools that he or she has acquired. Uses case studies which require a realistic diagnosis of company problems, development of alternative courses of action, and the formulation of specific recommendations. Prerequisite: MARK 5311 and six hours of advanced marketing coursework.

 

MARK5342 – ADVANCED TOPICS IN MARKETING RESEARCH

3 Lecture Hours  ·  0 Lab Hours

Presentation and analysis of cutting edge topics in marketing research. Prerequisite: consent of Program Director.

 

MARK5343 – ADVANCED RESEARCH ANALYSIS I

3 Lecture Hours  ·  0 Lab Hours

Focuses on problems of data analysis in marketing research. Introduces the concept of multivariate data and emphasizes application of core statistical techniques including factor analysis, multiple regression, discriminant analysis and logistic regression. Also covered are cluster analysis and ratings based conjoint analysis. Application of statistical software is stressed including interpretation of statistical output. Prerequisite MARK 5327 or equivalent.

 

MARK5344 – ADVANCED RESEARCH ANALYSIS II

3 Lecture Hours  ·  0 Lab Hours

Advanced Research Analysis II - Continues from 5343 on problems of data analysis in marketing research. Advanced multivariate applications include MANOVA (Multivariate analysis of variance), multidimensional scaling and correspondence analysis, choice based conjoint studies, confirmatory factor analysis, and structural equations modeling. Application of appropriate statistical software is emphasized including the interpretation of statistical outputs. Prerequisite: MARK 5343.

 

MARK5382 – INDEPENDENT STUDIES IN MARKETING

3 Lecture Hours  ·  0 Lab Hours

Extensive analysis of a marketing topic.

 

MARK5396 – MARKETING RESEARCH INTERNSHIP I

3 Lecture Hours  ·  0 Lab Hours

The internship involves part-time or full-time training and work experience in a company approved by the MSMR program advisor.

 

MARK5397 – MARKETING RESEARCH INTERNSHIP II

3 Lecture Hours  ·  0 Lab Hours

This is a continuation of Internship I and involves part-time or full-time work experience in a company approved by the MSMR program advisor. The student will be assigned primary responsibility for at least one marketing research project during Internship I or II. At the completion of the course, the student will present a research paper to the MSMR faculty.

 

MARK5398 – THESIS

3 Lecture Hours  ·  0 Lab Hours

Prerequisite: STAT 5325 and approval of Graduate Advisor.

 

MARK5399 – GRADUATE MARKETING INTERNSHIP

3 Lecture Hours  ·  0 Lab Hours

Practical training in marketing. Analysis of theory applied to real life situations. Course counts as an elective and has a pass/fail grade. No credit will be given for previous experience or activities. Prerequisite: Minimum nine graduate semester hours completed.

 

MARK5698 – THESIS

6 Lecture Hours  ·  0 Lab Hours

Prerequisite: STAT 5325 and approval of Graduate Advisor.

 

MARK6302 – CONSUMER BEHAVIOR I

3 Lecture Hours  ·  0 Lab Hours

Study of current thought and research underlying individual and group marketplace behavior. Theories from the behavioral sciences are applied to consumer behavior from descriptive, predictive and normative perspectives. Topics include consumer knowledge, attitude theory, persuasion, affect, and social influence. The course draws from the literature in marketing, psychology, and behavioral economics. The course will enable students to conceptualize, operationalize, and develop research ideas.

 

MARK6303 – CONSUMER BEHAVIOR II

3 Lecture Hours  ·  0 Lab Hours

This course complements the Consumer Behavior I doctoral seminar. Building on a portion of that seminar, the course focuses on a few topics (e.g. automaticity in consumer behavior, consumer choice processes) that have the following characteristics: 1) the topics are the subjects of emerging research in consumer behavior, 2) students can gain an in-depth understanding of the theoretical underpinnings of these topics, and 3) the materials are such that students can develop innovative research projects on marketing and consumer behavior related to the topics covered in the class. Prerequisite MARK 6302.

 

MARK6305 – MARKETING MODELS I

3 Lecture Hours  ·  0 Lab Hours

Study of basic models of market and consumer behavior with particular attention to the use of classical statistical methods such as ordinary and generalized least squares, factor analysis, discriminant analysis and correspondence analysis, cluster analysis, and canonical correlation. Applications include perceptual mapping, multiattribute modeling, conjoint analysis, and product planning models. Prerequisite: STAT 5325.

 

MARK6310 – MARKETING STRATEGY AND MANAGEMENT

3 Lecture Hours  ·  0 Lab Hours

Examination of the latest research and thought in marketing and business strategy. Topics include marketing programming; product, price, promotion, and distribution decisions, marketing audits, and the design, implementation and evaluation of marketing strategies and tactics. An objective of the course is the development of innovative research ideas on marketing strategy related to the topics covered in the class.

 

MARK6311 – MARKETING STRATEGY AND MANAGEMENT II

3 Lecture Hours  ·  0 Lab Hours

In increasingly global and competitive markets, sustainable competitive advantage takes on increasing importance. Further, in many industries, product differentiation no longer provides a decisive edge over competition. This course complements the Marketing Strategy and Management I doctoral seminar. Building on a portion of that seminar, the course focuses on a few topics ( e.g. transformation of a product-centric organization to a customer centric organization, organizational change, organizational agility, and technology-enabled relationship management) that will allow students to examine areas of emerging research in marketing strategy, gain an in-depth understanding of the theoretical underpinnings of the selected topics, and develop innovative research projects on marketing strategy related to the topics covered in the class. Prerequisite MARK 6310.

 

MARK6327 – ADVANCED MARKETING RESEARCH METHODS

3 Lecture Hours  ·  0 Lab Hours

Major topics include design of research projects, generating primary data, questionnaire design, sampling for survey research, experimental design, controlling data collection, and data analysis. Coverage of scientific techniques for collecting and analyzing data; includes research paradigms, measurement, and design. Emphasis on theory and application of survey research including classical test theory, item response theory, sampling, questionnaire construction, validity and reliability assessment and data reduction.

 

MARK6331 – ADVANCED GLOBAL MARKETING THEORY

3 Lecture Hours  ·  0 Lab Hours

Examines the antecedents and consequences of global marketing. Includes the politics of global marketing, emerging global strategies, the latest concepts of market entry and development, and global marketing performance and evaluation.

 

MARK6390 – TOPICS IN MARKETING

3 Lecture Hours  ·  0 Lab Hours

Advanced doctoral level work in special topics in marketing. May be repeated when topics vary.

 

MARK6392 – INDEPENDENT STUDY IN MARKETING

3 Lecture Hours  ·  0 Lab Hours

Doctoral level analysis of marketing topic.

 

Courses (BCOM)

BCOM5375 – ADVANCED BUSINESS COMMUNICATION THEORY & PRACTICE

3 Lecture Hours  ·  0 Lab Hours

Examines theory of effective oral and written communication. Discusses techniques for improved research, report writing and presentation. Also stresses presentation media and computer graphics for reports and presentations.